Fjällräven case study

Problem

Fjällräven does not have an app for purchasing backpacks in which, mainly, Genz are their main consumers for the kånken bag back. The age groups that buy the backpacks are ages 18-25 that are college students, but the brand does not seem to pay attention to these consumers.

Solution

So they can create a campaign named “UN PÄCK YOUR POTENTIAL.” The app will have a feature where the consumer can use their camera to find the backpack they see in public. The app will also have a feature in which the consumer can choose a color and get the whole kånken bag family to encourage the consumer to purchase the entire family. The family includes a fanny pack, day pack, laptop bag, and extra accessories.